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AIGA, the professional association for design, stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA remains the oldest and largest professional membership organization for design, and is a nonprofit, 501(c)(3) educational institution.
AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force.
AIGA, the professional association for design, is the premier place for design—to discover it, discuss it, understand it, appreciate it, be inspired by it. It is the place designers turn to first to exchange ideas and information, participate in critical analysis, and research and advance education and ethical practices. AIGA sets the national agenda for the role of design in its economic, social, political, cultural and creative contexts.
Founded in 1914, AIGA remains the oldest and largest professional membership organization for design. AIGA now represents more than 20,000 design professionals, educators and students through national activities and local programs developed by 65 chapters and 200 student groups.
AIGA serves designers with five critical functions:
Information
Communication
Inspiration
Validation
Representation
AIGA is authoritative in promoting and communicating standards for ethical conduct and professional expertise and in collecting and analyzing information about the profession. It is stimulating in its provocative programming on critical issues facing design and in celebration of both effective and innovative design, a source of inspiration for many members. And it is open to new ideas, new professional disciplines and the ever-evolving nature of design.
AIGA supports the interests of professionals, educators and students who are engaged in the process of designing, regardless of where they are in the arc of their careers. The disciplines represented in the profession range from book and type design through the traditional communication design disciplines to the newer disciplines of interaction design, experience design and motion graphics. In addition, AIGA supports the interests of those involved in designing from other disciplines, professions and business who share designers’ commitment to advancing understanding of the value of design.
Through the relationships members develop within the community of designers, the information they share and the standards they develop for the profession, AIGA helps the profession to validate its own ethos and role in business and society. AIGA actively communicates the value of design to the business community and the public.
AIGA serves as a hub of thought-leadership and activity for the designing community. The association is committed to stimulating thinking about design through conferences, competitions, exhibitions, publications and websites. AIGA inspires, educates and informs designers, helping them to realize their talents and to advocate the value of design among the media, the business community, public agencies and the general public. While AIGA was created to advance the design profession, its members now place a higher priority on AIGA’s work in communicating the value of design to audiences outside the profession.
The Ambassador program seeks to grow our unique promotion, marketing and design community as well as the individual professionals involved. The PromaxBDA Ambassador Program at its core is a grassroots marketing effort to drive PromaxBDA membership and year-round involvement for all PromaxBDA initiatives.

Through this program, management, production and marketing executives within broadcast and cable networks will have the opportunity to take a leadership role in the entertainment marketing industry by increasing their profile within our community. Individual Ambassadors are appointed by every network nationwide, and ultimately globally, to represent their company to PromaxBDA. Forming a community of their own, the PromaxBDA Ambassadors are the first point of contact for their organization for all things related to the association. They have the inside scoop as well as the direct line to the Member Outreach Director, the PromaxBDA President and the Board of Directors.

• Ambassadors represent their network to our trade organization.
• They will be briefed on new initiatives monthly.
• Collateral will be sent directly to the Ambassador to refer to and/or to distribute.
• Each network is eligible to have one Ambassador representative.
• Ambassadors cannot be board members.

As an Ambassador, what is my role?

The role of the appointed Ambassador is to act as the PromaxBDA point of contact for their organization and their constituents. This includes:

• Acting as the point of contact to disseminate all information from PromaxBDA within their organization and to their vendors (constituents).
• Driving involvement and participation from within the organization in new PromaxBDA initiatives such as regularly occurring events throughout the year and during The Conference.
• Driving membership within its circle of vendors and partners.

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